The Luxury Consumer - US - August 2019
The concept of luxury is evolving beyond fine jewelry and formalwear. For today’s consumers, easy, enjoyable, even interactive experiences can be luxuries as well. For younger, male consumers, however, recognizable brand names are still an important part of signaling a luxurious lifestyle. Designer brands must be able to interpret a redefined luxury and demonstrate their value through quality, expediency, customization and/or sustainability.
- Kristen Boesel, Senior Lifestyles & Leisure Analyst
This report looks at the following areas:
Those who can afford luxury products are among the least interested
Younger consumers want to show off their spending
Millennials are the generation most likely to spend on services
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