Lotteries - UK - January 2019
“By positioning digital platforms as an easier way for players to purchase tickets and a way to ensure they never miss their chance of taking part, operators can increase not only the number of those playing, but the frequency with which they do so.”
– Zameira Hersi, Leisure Analyst
This report examines the following issues:
The annuity game
Growing importance of digital
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook