Living in Lower Tier Cities - China - July 2019

Living in Lower Tier Cities - China - July 2019

“Gaps between tier one and lower tier cities are narrowing both in educational and economic respects. Consumers in lower tier cities show a strong willingness to pursue the latest trends, driven by the fast spread of information, but have less products and services available to them compared to those in tier one cities. They enjoy shopping as a leisure activity and expect it to be more entertaining, both online and offline."

– Keiyou Wang, Category Director, China

TOC available on request

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