Live Entertainment Venues - US - December 2016
"As streaming music subscriptions replace album sales, recording artists hit the road to generate income from touring. This has led to an abundance of exciting live shows to choose from in the past few years, including record-breaking concert tours. Fans continue to show their enthusiasm for the live entertainment experience by attending, recording, and sharing their event experiences. Although ticket resale sites give fans a second chance to see their favorite performers, the prevalence of ticket bots and service fees discourage some from attending."
- Dana Macke, Senior Lifestyles and Leisure Analyst
This report will cover the following areas:
High ticket prices limit audience potential
Nearly half reluctant to spend on extras
Reaching key consumers may be challenging