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Lifestyles of Mums - UK - May 2016

Lifestyles of Mums - UK - May 2016

“Whilst some blame devices for making today’s kids lazy, there are many ways in which technology could encourage kids to do all the things that are not always considered to be fun, making parents’ lives easier. Some of the best educational apps are free and could motivate kids to eat healthier, be more active, do better in school and help around the house.”

– Ina Mitskavets, Senior Consumer and Lifestyles Analyst

This report looks at the following areas:

Making sure the kids are alright
Setting up good habits through character merchandising
Selling convenience to modern parents

TOC available on request

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