Lifestyles of Multicultural Young Adults - US - November 2017
Young adults ages 18-34 make up close to a quarter of the US population. From a demographic perspective, they are noticeably more diverse than older generations and will continue to become even more so in the years ahead. In this Report, Mintel provides an in-depth understanding of how this group lives, including where they reside, whom they spend their time with, their activities, and their values. Courting this open-minded, tech-savvy audience will be critical for marketers’ future success, as this influential group forms brand loyalties, but it may not be easy: This generation differs in many ways from the ones that precede it.
This report looks at the following areas:
Divisions still persist
Hopeful and optimistic
Open-minded and diverse
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