Lifestyles of Generation Z - UK - September 2019

Lifestyles of Generation Z - UK - September 2019

“It is increasingly difficult to ignore the growing body of research linking the young’s hyper-engagement with social media to a heightened incidence of mental health issues. For their part, the major social media platforms are exploring ways of lessening the young’s reliance on digital approval, but there remain opportunities for brands to implore this generation to switch off from the online world, creating new, compelling analogue experiences.”

– Jack Duckett, Associate Director – Consumer Lifestyles

This report examines the following issues:

Rebalancing Gen Zers’ digital lifestyles
Challenging gender stereotypes in school-age girls
The academic gender split

TOC available on request

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