Lifestyles of Generation Z - UK - August 2018
"As Generation Z’s friendships have increasingly shifted online it has made it harder for them to switch off from technology, resulting in a culture of “hyper-connectivity” that is arguably having a very real impact on their mental health. From a commercial perspective this underlines opportunities for more brands to engage with the young about their mental wellbeing, and to help them establish a healthier balance between digital and real-world experiences."
- Jack Duckett, Senior Consumer Lifestyles Analyst
This Report looks at the following areas:
Leveraging digital friendships
Addressing the teen mental health crisis