Lifestyles of Children and Teens - UK - July 2017

Lifestyles of Children and Teens - UK - July 2017

“Gender stereotypes remain apparent among today’s children and teens, underlined by the types of subjects they prefer at school, as well as their perception that certain career paths are more suited to a specific gender. As gender equality becomes an increasingly pressing issue for businesses, there is scope for brands to create campaigns that challenge these stereotypes at a young age, helping to drive further improvements in gender equality for the future.“

– Jack Duckett, Senior Consumer Lifestyles Analyst

This Report discusses the following key topics:

Inspiring more girls into STEM careers 
Eroding gender stereotyping in boys 
Encouraging children and teens to be more active

TOC available on request

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