Lifestyles of the Over-55s - UK - September 2018

Lifestyles of the Over-55s - UK - September 2018

“Recent years have seen an increase in the inclusion of older demographics in marketing, particularly in the fashion and BPC (Beauty and personal care) markets, but it remains far from standard. As the senior population continues to grow it is crucial for brands to recognise the full potential of marketing to older adults and tailor campaigns accordingly. Challenging stereotypes of this age group is key, as is reflecting how products and services can be relevant to them specifically. There is a strong focus on health amongst this cohort, which could be an effective way for brands to make their mark.”

– Jack Duckett, Senior Consumer Lifestyles Analyst

This Report looks at the following areas:

Open to diversity
Engaging with senior health

TOC available on request

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