Life Insurance - US - December 2016
"The majority of American consumers currently have life insurance, but are still looking for ways to customize their current plans. Those who do not have life insurance would be hard-pressed to find a reason to apply for and purchase a policy. Marketers who can inspire consumers to focus more on the life portion of life insurance may be able to garner more excitement for a purchase that many only think about when the premiums come due."
- Jennifer White Boehm, Associate Director - Financial Services
This report will cover the following areas:
Expense continues to be obstacle to buying life insurance
Information security still a concern for consumers
Few features attract uninsured to buy life insurance
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