Leisure Time - China - August 2018

Leisure Time - China - August 2018

“Consumers nowadays pay attention to personal feelings and try to strike a work-life balance. They place emphasis on sensory and immersive experiences and explore multiple meanings through leisure products and services. Brands should provide opportunities for consumers to express their personalities even publicise their beliefs within brand contexts. What can be shared on social media and wow their social circle will serve as an extra bonus.”

– Scarlett Zhao, Associate Research Analyst

This Report looks at the following areas:

Cater to consumers’ sense of adventure
Work and play can go hand-in-hand
Acquire knowledge over slotted time

TOC available on request

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