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The Leisure Outlook - UK - April 2016

The Leisure Outlook - UK - April 2016

“The ever-growing importance of food to pub revenues means that landlords are competing as much against mid-market restaurant chains as they are against other pubs. There’s a growing case for replicating the kind of child-oriented provisions, such as toys and colouring books, that the likes of Pizza Express and Wagamamas have long offered parents, as well as designating specific times and spaces of the pub in which to allow children.”

– Chris Wisson, Senior Drinks Analyst


KEY FINDINGS
Economic revival will give people the confidence to trade up
PARTICIPATION IN LEISURE ACTIVITIES
Participation rates for many leisure activities holds up in January
Figure 1: “How often have you done the following leisure activities in the past month?”
Who does what?
SPENDING AND
COMPANIONS FOR
LEISURE ACTIVITIES
Restaurant food holds up better than pub grub for higher spending
Drinks spending remains moderate
Figure 2: Thinking about the last time you took part in one of these activities, approximately how much did you personally spend?
Figure 3: Thinking about the last time you took part in one of these activities, who did you do each of these activities with?
Dinner with a partner, drinks with friends Full trend and demographic data is available in the report’s databook.
PUB ACTIVITIES
High quality food can be an effective footfall driver
Utilising greater consumer connectivity
Figure 4: “Thinking specifically about pubs/bars, which, if any, of the following have you done within the last month?”
Children and sport in pubs
WHAT IT MEANS
Confidence stagnates but higher ticket prices should still resonate

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