Leisure Habits of Baby Boomers - UK - September 2015
"Baby Boomers are a diverse group thanks to the wider choices they had in lifestyle growing up compared with previous generations. Younger Boomers are often at the height of their career, while the oldest are beyond retirement which means financially they are a complex group; some struggling to keep up, while others are very comfortable and settled. In terms of their leisure time they split it between relaxing, spending time with family and doing activities that help keep their minds active – particularly those at the older end of the spectrum who have retired from work."
- Matt King, Head of Leisure, Tourism, Tech & Media Research
This report discusses the following key topics: Baby Boomers have a diverse range of leisure needs Providing good value for money is key to attracting Baby Boomers