Lawn and Garden Products - US - June 2018
"The US lawn and garden market grew steadily over the review period. Yet the segment represented by MULO (multi-outlet) sales, which is comprised largely of lawn and weed products, is on the decline. Consumers still buy most lawn and garden products at big box stores like The Home Depot, but garden stores/nurseries have become the preferred channel for more consumers. At issue are smaller lots, growing fear of weed killers, and a Millennial generation that has delayed home ownership."
- Jamie Rosenberg, Global Personal Care Analyst
This report will look at the following areas:
Consumers face barriers to lawn and garden participation
Lawn-specific products are struggling