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Laundry and Fabric Care - China - July 2019

Laundry and Fabric Care - China - July 2019

“After years of development in China, capsules are still niche with further education needed, but more and more manufacturers are making efforts in capsules to stimulate the saturated market. Better performance and multiple functions should be prioritised for capsules for certain, while attractive packaging resonates with women well. Moreover, specialised products are rising due to trends towards premiumisation and product segmentation, with strong opportunity in intimate laundry products in particular.”

Vicky Zhou, Research Analyst

This Report will cover the following areas:

The future of laundry capsules in China
Focus on underwear/pants washing demand
Treat clothes as people’s skin

TOC available on request

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