Laundry and Fabric Care - China - July 2018
“Concentrated laundry liquid has the potential for greater penetration in China, but more education is needed for consumers. This is a saturated market starts and so opportunities lie in catering to niche demands such as specialised fabric care and baby laundry products. Proving safety credentials in terms of dermatological claims will be an effective way of driving trust and value.”
– Vicky Zhou, Research Analyst
This report looks at the following areas:
Concentrated laundry liquid needs more consumer education
Product segmentation brings more opportunities
How can brands prove ‘safety’?