Laundry and Fabric Care - China - August 2016
“In order to develop laundry and fabric care products with appealing selling points, companies need to understand current Chinese consumers’ complex and different laundry habits.”
– Yujing Li, Senior Research Analyst
This report discusses the following key topics:
How can laundry and fabric care products appeal to Chinese consumers’ sense of smell?
How can pod/capsule detergent overcome barriers in the China market?
Opportunity for convenient pre-treat products
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