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Laundry and Fabric Care - China - August 2016

Laundry and Fabric Care - China - August 2016

“In order to develop laundry and fabric care products with appealing selling points, companies need to understand current Chinese consumers’ complex and different laundry habits.”

– Yujing Li, Senior Research Analyst

This report discusses the following key topics:

How can laundry and fabric care products appeal to Chinese consumers’ sense of smell?
How can pod/capsule detergent overcome barriers in the China market?
Opportunity for convenient pre-treat products


TOC available on request

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