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Laundry Detergents - UK - October 2016

Laundry Detergents - UK - October 2016

“Brand loyalty is powerful in the laundry detergents category, contributing to the popularity of sales promotions and subscription services and undermining value sales. Interest in innovations that add convenience or a touch of the expert to products is strong, and could be used to invigorate interest and increase spend. The category could also benefit from educating consumers over the differences between biological and non-biological formulas to help ensure they are getting the best results from their detergents.”

– Lucy Cornford, Head of UK Household Care Research

This report discusses the following key topics:

A category in need of disruption
Raising ethical interests
Building a USP can translate into sales


TOC available on request

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