Laundry Detergents, Fabric Conditioners and Fabric Care - UK - September 2018
“In its bid to reverse rapidly falling value, laundry detergent brands have upped their focus on innovation that aims to reduce consumers’ repertoire of laundry care products. However, in doing so, the fabric conditioners and fabric care markets are now under threat. Increased focus on skin health and the environment presents opportunities for the sector, with brands such as Fairy and Ariel leading the way.”
- Hera Crossan, Research Analyst
This report will look at the following areas:
Laundry detergents cannibalise sales of fabric care
Skin health and the environment present growth opportunities
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