Marketing to Kids and Tweens - US - March 2018
"In order to reach kids and tweens, marketers will likely have to consider strategies that include parents as decision makers, while at the same time appealing to kids. Gaining an understanding of the topics that kids are interested in, and areas where parents are supportive, can help guide brand strategy. Additionally, looking at kids’ perceptions of brands at different ages can help marketers identify their primary target."
- Dana Macke, Senior Lifestyles and Leisure Analyst
This report will look at the following areas:
Kids quickly outgrow their favorites
Kids pick up on gender specificity
Health concerns gain relevance as kids get older