Kids' Snacking - UK - November 2018
“That efforts to limit the amount of snacks children eat are near universal and parents are switched onto the importance of snacks being healthy is welcome news for PHE and indicates that the industry’s efforts to improve the healthiness of their products will appeal. Healthier versions of popular children’s snacks and smaller portion sizes for children are key means for snacks to get on parents’ shopping lists, but new products also have to appeal to kids on taste.”
– Richard Caines, Senior Food & Drink Analyst
This Report looks at the following areas:
Healthier snacks that kids like will gain substantial following
Permissibility will keep unhealthy snacks on the menu for kids
NPD and introductory promotions are a necessity in the snacks market
Single-serve snacks at risk of backlash over packaging waste
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