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Kids as Influencers - US - February 2018

Kids as Influencers - US - February 2018

"Typically, parents with children under the age of 18 are in their prime earning and spending years, making them a critical audience for brands to win – and kids have an undeniable impact on parents’ spending decisions. As seen in Mintel’s analysis, the nature of this impact does however vary based on the type of purchase, the age of the family’s children, and whether dad or mom is making the decision."

- Dana Macke, Senior Lifestyles and Leisure Analyst

This report will look at the following areas:

Food decisions driven primarily by parents
Parents wary of mature content
Parenting ain’t what it used to be

TOC available on request

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