Juice and Juice Drinks - China - September 2019

Juice and Juice Drinks - China - September 2019

“As a growing market, the juice category is led by consumers’ health consciousness and driven by advanced manufacturing and transportation techniques. Pure juice chips away at juice drinks in share and indicates the direction of premiumisation. Increasing consumption occasions or repeat purchase is critical for category growth. Nutrition and functionality trigger consumer purchase, and both help expand juice consumption occasions as well.”

– Zhenni Wu, Research Analyst

This report will look at the following areas:

Functionality helps expand consumption occasions
Nutrition offers potential opportunity of repeat purchase
Foodservice channels spark inspiration in blending

TOC available on request

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