Juice and Juice Drinks - US - April 2019

Juice and Juice Drinks - US - April 2019

"The juice market encountered another year of sales decline in 2018, as it continues to struggle with a sugary reputation that perpetuates a sometimes less than healthy reputation and stiff competition from other beverages. However, younger adults, parents, and Hispanics still show high engagement as well as strong interest in new flavors and functional claims in beverages, which create opportunity for expanding reach and consumption occasion."

- Mimi Bonnett, Director - Food and Drink, Foodservice

This Report looks at the following areas:

Juice market takes another sales blow
Sugar, calories, and weight drive down juice consumption
Juice garners mixed consumer perceptions; loses out on hydration
Generation Z and Millennials can re-energize the market
Get functional
Get clean