Juice - China - September 2017
“Under a shrinking volume market, sustained trading up for packaged juice is fundamental for future market growth. New interpretations of high-quality pure juice in the forms of cold-pressed and NFC have emerged in China yet still need further progress. Companies and brands may also highlight consumption benefits and not just for 100% pure juice but also non-100% juice. Focusing on meal occasions should be crucial to assist a frequency increase.”
- Lei Li, Research Analyst
This report looks at the following areas:
What should non-100% juice brands focus on promoting?
How cold-pressed juice and NFC may develop further in China
How to target meal occasions in juice consumption