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Juice - China - October 2016

Juice - China - October 2016

“In the shrinking juice market, packaged juice is not only facing competition from on-trade fresh juice but is also pressured by the decrease of juice drinks – the dominant segment in the category, which leaves limited scope for key players to convert non-users to drive sales, but poses an opportunity for packaged pure juice and functional juice as healthier options. The challenges for juice manufacturers in China tend to be how to continue building positive associations and added value to the category, in order to gain consumer trust to increase consumption and confidence for trading up. Variants featuring no added sugar and being all-natural could improve juice’s health perceptions and address consumers’ safety concerns.”

– Lei Li, Research Analyst

This report discusses the following key topics:

How to diversify juice with added values (eg vegetable blends, cold-pressed or superfruits) 
How to extend occasions and seasonal usage (eg gifting or limited editions) 
How to target children/young parents

TOC available on request

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