“A shift from long-haul to short-haul tourism has helped many tourists fulfil their desires to travel abroad, particularly those in lower-income groups. Asian markets have proved more popular in recent years as travellers have cut back on expenditure and looked for cheaper travel options.”
- Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
What factors have challenged the Japan outbound market in recent years?
Where are the Japanese travelling in the world?
What are the main sources used to plan and book travel abroad?
What are the trigger factors for destination choice?
How are LCCs transforming the Japan outbound market?