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Japan Outbound - September 2016

Japan Outbound - September 2016

“A shift from long-haul to short-haul tourism has helped many tourists fulfil their desires to travel abroad, particularly those in lower-income groups. Asian markets have proved more popular in recent years as travellers have cut back on expenditure and looked for cheaper travel options.”

- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What factors have challenged the Japan outbound market in recent years?
  • Where are the Japanese travelling in the world?
  • What are the main sources used to plan and book travel abroad?
  • What are the trigger factors for destination choice?
  • How are LCCs transforming the Japan outbound market?

TOC available on request

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