Internet Radio - US - October 2016
"The use of internet-based music services is closing in on traditional means of listening to music, including terrestrial radio and personal libraries. The finding, alongside clear distinctions in how younger listeners use streaming services suggests that over the next decade streaming services will become the dominant means of listening to music, with ad sales and subscription sales currently allocated to terrestrial and satellite radio broadcasts transitioning to the coffers of streaming media services. To this end, Mintel’s Report explores how streaming services can better understand current users, and how advertisers can best take advantage of the growing usage of streaming services."
- Billy Hulkower, Senior Technology Analyst
This report discusses the following key topics:
Thumbs down for discovery, song selection, personalization
Audience opposed to monetization
Amazon about to take a bite out of competition
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