Internet Influencers - US - February 2019

Internet Influencers - US - February 2019

"Influencers can bring authenticity to brand communications. While consumers who follow influencers may know when they are being sold to, they still value the entertaining and honest depictions of real life that are projected online. Influencer marketing will continue to evolve as user-generated content becomes more and more important to the digital media landscape, and brands will continue to develop partnerships with these creators in order to be a part of the conversation."

- John Poelking, Leisure & Media Analyst

This Report looks at the following areas:

The dominance of celebrity culture
Relationship between influencer and follower
The impact of influencers on the purchase process
Trust in influencer marketing
Topics searched on different platforms

TOC available on request

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