International Food Trends - US - January 2019

International Food Trends - US - January 2019

"International food adoption is a fairly slow process in the US, which prizes traditional Mexican, Italian, and Chinese fare above all else. However, factors are positioning international fare for continued future growth, including an increasingly diverse population that favors such cuisines; the need for restaurants and products to differentiate and innovate in a crowded marketplace; and the growing spending power of more adventurous young diners who enjoy trying new types of foods. Brands will need to be cautious about appropriating other cultures, straying too far from authentic ingredients and preparations, and entering categories that are already saturated."

- Jill Failla, Foodservice Analyst

This Report looks at the following areas:

Americans are slow to accept new international cuisines
Younger consumers aren’t as smitten with Italian and Chinese cuisines as their older counterparts are
Cultural appropriation is a growing concern
It’s the season for seasonings
Younger consumers are more adventurous diners
Asian and Hispanic consumers over index for international food consumption


TOC available on request

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