International Food Trends - US - January 2018
"International cuisines, flavors, and ingredients continue to be an area of opportunity in both foodservice and retail. Young consumers in particular represent a key opportunity as they show high interest in international foods but lack the skills required to actually cook international cuisine at home. While many consumers still prefer Americanized international foods, brands that highlight the authenticity and cultural history around international foods are poised to connect with many consumers."
- Caleb Bryant, Senior Foodservice Analyst
This Report looks at the following areas:
Interest in Americanized foods is fairly high
Lack of skills/knowledge remain barriers to cooking international foods at home
International foods/flavors are not a silver bullet