Innovation on the Menu - US - September 2017
Generational preferences continue to divide the menu with restaurants striving to meet the demands of all. Younger generations lean toward more casual and shareable menu items for any occasion with older generations relying on the traditional entrée. International restaurants have an opportunity to attract diners across demographics with consumers significantly less likely to attempt preparing these cuisines in their home kitchen.
This report looks at the following areas:
Younger consumers embrace foodie culture, but with a degree of ambiguity
iGens lean toward casual, shareable dishes compared to traditional entrées