Infant Milk Formula - China - May 2018

Infant Milk Formula - China - May 2018

“As more and more brands have passed formula registration, the IMF market will see a more stabilised situation. Seeking new solutions to enhance competitiveness on online channels becomes crucial. When considering premium products, practical benefits such as nutrition are always the major criteria.”

- Cheryl Ni, Research Analyst, Food & Drink

This Report looks at the following areas:

Opportunity of upgraded offerings on e-commerce platforms
Adjust nutrition content to avoid over-consuming
The positioning of liquid formula milk

TOC available on request

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