Incontinence - US - December 2018
"The incontinence category will be the US absorbent hygiene industry’s salvation, as it is the only sector with favorable demographics. An aging population and growing risk factors among younger consumers will deliver $579.1 million in new sales through 2023 (see Market Size and Forecast). Perhaps the single biggest growth driver is that period products are still the key means of managing light bladder leakage. Over time, the category will benefit as more women switch to incontinence products."
- Jamie Rosenberg, Senior Global Analyst, Household & Personal Care
This report looks at the following areas:
Brands need to adapt to meet changing consumer needs
The cost of incontinence products will become a growth barrier