Ice Cream - UK - November 2018

Ice Cream - UK - November 2018

“The scorching 2018 summer has been a boon to the ice cream market, fuelling sales growth at a time when cost pressures are putting a squeeze on operators. Lower-calorie ice cream brands have caused a stir in 2018, building up a not insignificant market penetration. While the lower-calorie proposition has potential to bolster category volume sales and help it withstand the ongoing war on sugar, these products’ relatively high price and poor image as indulgent remain barriers to uptake.”

– Anita Winther, Research Analyst

This report looks at the following areas:

Lower-calorie ice creams must tackle negative preconceptions to grow mass-market appeal

Interest in alcoholic ice cream highlights scope for cross-category brand collaborations