Ice Cream - UK - November 2018
“The scorching 2018 summer has been a boon to the ice cream market, fuelling sales growth at a time when cost pressures are putting a squeeze on operators. Lower-calorie ice cream brands have caused a stir in 2018, building up a not insignificant market penetration. While the lower-calorie proposition has potential to bolster category volume sales and help it withstand the ongoing war on sugar, these products’ relatively high price and poor image as indulgent remain barriers to uptake.”
– Anita Winther, Research Analyst
This report looks at the following areas:
Lower-calorie ice creams must tackle negative preconceptions to grow mass-market appeal
Interest in alcoholic ice cream highlights scope for cross-category brand collaborations
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBookOther tasks
