Ice Cream and Frozen Novelties - US - July 2016

Ice Cream and Frozen Novelties - US - July 2016

"As volume sales in the saturated category decline, dollar gains have cooled. While health leads reasons for cutting back, sales of traditionally health-focused products (including low- fat/calories) struggle, and indulgence appears as a strong purchase driver. Category players can aim at health through cues such as natural, premium, and whole, positioning the products as being both good tasting and good for you."

-Beth Bloom, Senior Food & Drink Analyst

This report discusses the following key topics:

Dollar sales hold as volume sales decline
22% of frozen treat buyers are buying less
Frozen yogurt brands are experiencing a meltdown

TOC available on request

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