Market Research Logo

Ice Cream and Dessert Shops - China - April 2018

Ice Cream and Dessert Shops - China - April 2018

“China’s ice cream and dessert shop market has enjoyed robust growth in the last five years, helped by the growth of new and more specialised brands; however, there’s still room for more niche products, such as frozen yogurt. As consumers are craving unique and fun experiences, exploring interactive experiences, such as DIY experiences, can help brands to engage with consumers.”

– Summer Chen, Research Analyst

This report looks at the following issues:

DIY experiences can help brands to engage with consumers
Inspiration from other food and drink categories offer a route to drive standout
Opportunity for niche desserts/ice creams in the category


TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report