Hybrid and Electric Cars - UK - December 2016

Hybrid and Electric Cars - UK - December 2016

“From what can be considered as comprising a niche market, hybrid and electric cars are quickly establishing themselves as a fast-developing market. Stimulated by support from government and manufacturers, demand for these vehicles has led to them becoming the most dynamic segment within the UK car market. With support and innovation continuing, Mintel predicts further expansion with these vehicles becoming a common feature on our roads.”

– Neil Mason, Head of Retail Research

This report looks at the following issues:

Plug-in hybrid electric market set for take-off
EVs appear more of a long-term bet
Dealers and the internet should be part of a wider communication strategy

TOC available on request

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