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Household Paper Products - UK - February 2019

Household Paper Products - UK - February 2019

“While there appear to be opportunities for further growth within the kitchen roll segment, there is still a prevailing attitude among consumers that it is an area on which they can cut spend. It is not that consumers do not see a difference between expensive and budget products, but that consumers currently struggle to see the need to trade up. As consumers are using kitchen roll products as alternative to cloths, brands targeting the cleaning occasion more specifically may be able to encourage spend.”

– Richard Hopping, Senior Brand and Household Analyst

This report examines the following issues:

Driving growth in kitchen roll
Differentiating through environmental means

TOC available on request

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