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Household Paper Products - US - January 2018

Household Paper Products - US - January 2018

"The US household paper market has shown only modest growth since 2012, due to limited usage among younger generations of discretionary products, more premium private label offerings, and challenges in differentiation in a highly functional category. Expanding appeal to younger, dynamic consumer groups, including parents and Hispanics, will hinge on promoting eco-friendly options and offering more innovations in benefits, formats, and functionality."

- Olivia Guinaugh, Home & Personal Care Analyst

This Report looks at the following areas:

Mature market challenged by limited engagement and focus on value
Aging population poses challenge to many categories
Value-driven mindset present across product segments


TOC available on request

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