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Household Paper Products - China - October 2018

Household Paper Products - China - October 2018

“As a well-established category, the future development of the household paper market relies on the expansion of usage occasions and consumers’ willingness to trade up. For example, there’s potential to encourage more uses of kitchen paper in cooking and food preparation by capitalising on the healthy eating trend, such as absorbing excess calories from food, or innovate around packaging and sourcing to offer consumers convenience and added-value benefits.”

– Alice Li, Senior Research Analyst

This report looks at the following areas:

Driving usage of kitchen paper in cooking/preparing food
Moist wipes can be further segmented
Explore alternative paper sources


TOC available on request

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