Household Paper Products - China - July 2016
“The two main reasons hindering consumers from using niche paper products such as moist toilet paper and kitchen wipes are low relevance and substitutable alternatives, indicating that companies need to prioritise market education if they plan to grow in these subdivided markets.”
– Yujing Li, Senior Research Analyst
This report looks at the following areas:
What is the next step for moist wipes in China?
Opportunities for driving more usage of kitchen paper products
How can moist toilet paper better engage with consumers?