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Household Cleaning Equipment - US - December 2016

Household Cleaning Equipment - US - December 2016

"Sales of household cleaning equipment have experienced marginal growth due to inflation and price competition. Cleaning equipment used in lighter cleaning continues to be more frequently used, as spot cleaning gains wider acceptance as the norm in housecleaning. This shift coincides with a respective drop in cleaning equipment used in deep cleans, such as gloves and other durable equipment. As brands move to embrace these shifting attitudes, they may also consider highlighting the opportunities for refillable formats in lighter equipment, such as floor cleaners and dusters."

- Stephen Brown, Research Analyst

This Report discusses the following key topics:

Lapsed usage of cleaning equipment for deep cleans leads to longer purchase cycles
Decline in household size and family households impacts overall category spending


TOC available on request

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