Household Care Packaging Trends - UK - June 2018

Household Care Packaging Trends - UK - June 2018

“It is clear that recent coverage of plastic and the state of the oceans is impacting on how consumers think about packaging for household care products. Sustainable alternatives, recycled plastic and recovered ocean plastics are all likely to be welcomed by consumers as they seek to live more ethically. However, given the price focus among many, it remains to be seen how any price increase on the basis of subsequent packaging innovation will be received by the masses.”

- Richard Hopping, Senior Brand and Household Analyst

This report will look at the following areas:

Ethical packaging as an increasing expectation
Packaging as a way to engage younger groups
Packaging has yet to catch up with fragrance innovation

TOC available on request

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