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Household Appliances - China - August 2018

Household Appliances - China - August 2018

“The household appliance market is moderately growing in China, reflecting a steady economic status and a growing housing market. The healthy financial condition allows consumers to build a more relaxed and cosy environment at home, hence improving the quality of life works as the top trigger and motivates them to adopt more advanced appliances (eg air purifiers and electric ovens have been widely owned by about half of surveyed urban consumers).”

– Jessica Jin, Associate Director of Research

This report looks at the following areas:

Chinese consumers’ adoption of niche household appliances
Online purchase of household appliances
Influence of new retail on kitchen appliances’ selection


TOC available on request

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