Hotels - UK - November 2018

Hotels - UK - November 2018

“There is relatively little new product development in the mid-market tier where brands tend to be weaker and less differentiated, and risk being squeezed between the more dynamic economy and upscale sectors. However, demand for mid-market hotels remains strong and many consumers are willing to pay ‘a bit extra’ for an enhanced level of experience.”

– John Worthington, Senior Analyst

This report examines the following issues:

Engaging the Airbnb generation
Luxury/budget polarisation amongst Millennial travellers
Mix-and-match guests
Personalisation is the key to loyalty
Embracing wellness trends

TOC available on request

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