Market Research Logo

Hotels - UK - November 2017

Hotels - UK - November 2017

“The outlook for the UK hotel market looks promising despite uncertain economic times. The constrained incomes of UK consumers will cause some to holiday in the UK rather than abroad. In addition, inbound trips by foreign tourists are increasing as the weak Pound makes the UK cheaper to visit.”

– Fergal McGivney, Travel Analyst

This Report discusses the following key topics:

How data is becoming increasingly important for hotels
Hotels versus Airbnb; which do consumers prefer?
Opportunities lie in the short break market and the bleisure trend
Good news for direct bookings; Expedia drops its price match guarantee
Benefits of promoting packages to domestic tourists

TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report