Hotel Alternatives - US - July 2019
"The number of non-hotel lodging choices available to travelers has exploded in the last decade, becoming a categorical juggernaut in the travel industry. Younger, more experience-minded travelers jumped on early, and in fact remain hotel alternatives’ strongest supporters. Now, while hotel alternatives are still attractive to current young travelers and grown-up early adopters, they have to start filling the gaps in satisfaction to prevent their fans from “aging out” of alternatives and into hotels."
- Mike Gallinari, Travel & Leisure Analyst
This Report looks at the following areas:
Takeaway 1: Hotel alternatives have a bright future
Takeaway 2: Safety and loyalty programs are issues for hotel alternatives
Takeaway 3: Branding is important
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook