Hot Dogs and Sausages - US - October 2017
"Although a commonly purchased food, the hot dogs and sausages category struggled in 2017. Consumers perceive products in the category to be too processed and unhealthy. Brands can try to combat negative health perceptions with product reformulation and free-from claims. However, players in the category may do better to communicate product convenience, versatility, taste, and affordability, all strong suits for hot dogs and sausages according to category participants."
- Michael Averbook, Food & Drink Analyst
This report looks at the following areas:
Pricing, health issues, and seasonality chip away at category
Health perception needs improvement
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